Dedicated Business 
Development Helps 
CyberMaxx Create 
Recurring Revenue

When Michelle Stickney, Regional Sales Director at CyberMaxx 
(formerly CipherTechs), was referred to Inside Sales Solutions (ISS) 
by a contact at another cybersecurity company, she knew her 
team needed to outsource a dedicated Business Development 
Representative (BDR) to help support their company sales goals. 

CyberMaxx provides Managed Detection and Response (MDR) in 
addition to offensive cybersecurity solutions. After acquiring 
CipherTechs, their team has over 40 years of experience in the 
cybersecurity space. CyberMaxx successfully built an inside sales 
team, however, they were struggling to maintain consistent leads as 
their internal BDRs were promoted up to field positions. 

Keep reading to see how Michelle’s decision to utilize Inside 
Sales Solutions (ISS) ultimately resulted in a long-term 
partnership that created a substantial flow of qualified leads 
for CyberMaxx’s sales pipeline.