ABM has become the new strategy du jour for small and large companies alike, but is it right for your organization? Discover the strategic approach that best suits your organization – and the role of sales and marketing alignment in winning your target accounts.
How to know if Account Based Marketing is right for your organization + how to get started if it is and examples of ABM in action.
Target a wider base of accounts with six alternate strategies, designed to expand your reach and warm up big accounts.
Learn why sales and marketing alignment is so much more impactful than any one strategy in winning target accounts.